My most usual Baseball Cap is my American Legion Cap. Most often, someone thanks me for my Military Service (when I can respond that my wife doesn't want me to say "It was only 37 years")! Once or twice, when I ask a Waiter for my Bill at a Restaurant, I'm told "someone already paid your Bill"!
"If we pride ourselves on our individualism, why do so many of us gravitate to wearing hats that clearly communicate a group we identify with or a common interest we share? Is belonging more important to us than individuality, even if we don’t admit it to ourselves?"
With very few abberations, human beings are communal. I believe that this is a trait we inherited from our Creator, a being who craved relationships so much that hHe created a world and populated it with beings who had the choice on whether or not to have a relationship with Him. We, being created in His image, have an inate need to be in groups and safety often dictates that the bigger that group is the safer it is. That's my Arkansas hillbilly viewpoint.
Well now you have me wondering about these hats, whether they come with decoder rings, and more importantly where to find them...
A lot of money gets spent on marketing and data every year by private industry, most of which is available for free, or damn close to it. If we as Masons were smart, we might consider looking at leveraging all of that data and research to help improve our ability to reach our target audiences.
A ball cap is more than just something to keep the sun off your head—it's a conversation starter. Much to my wife's chagrin, I've struck up conversations with fellow Masons, fishermen, car guys, skaters, and 49ers fans simply because of the hat they were wearing. It's amazing how something so simple can instantly create a connection with someone who shares your interests or values. Sometimes all it takes is a logo on a cap to turn a stranger into a friend.
My most usual Baseball Cap is my American Legion Cap. Most often, someone thanks me for my Military Service (when I can respond that my wife doesn't want me to say "It was only 37 years")! Once or twice, when I ask a Waiter for my Bill at a Restaurant, I'm told "someone already paid your Bill"!
Sadly, "They also serve who only stand and wait" is too long to fit on a ball cap and still be legible from any distance.
"If we pride ourselves on our individualism, why do so many of us gravitate to wearing hats that clearly communicate a group we identify with or a common interest we share? Is belonging more important to us than individuality, even if we don’t admit it to ourselves?"
With very few abberations, human beings are communal. I believe that this is a trait we inherited from our Creator, a being who craved relationships so much that hHe created a world and populated it with beings who had the choice on whether or not to have a relationship with Him. We, being created in His image, have an inate need to be in groups and safety often dictates that the bigger that group is the safer it is. That's my Arkansas hillbilly viewpoint.
Well now you have me wondering about these hats, whether they come with decoder rings, and more importantly where to find them...
A lot of money gets spent on marketing and data every year by private industry, most of which is available for free, or damn close to it. If we as Masons were smart, we might consider looking at leveraging all of that data and research to help improve our ability to reach our target audiences.
A ball cap is more than just something to keep the sun off your head—it's a conversation starter. Much to my wife's chagrin, I've struck up conversations with fellow Masons, fishermen, car guys, skaters, and 49ers fans simply because of the hat they were wearing. It's amazing how something so simple can instantly create a connection with someone who shares your interests or values. Sometimes all it takes is a logo on a cap to turn a stranger into a friend.
One of the best "Secret Message" class ball caps I can recall was white with gold lettering - "Allons-y!"
as with yours, it falls under the heading of If You Know, You Know.